Growth Marketing for Startups and Small to Medium Businesses

The transparent, flexible alternative to a Growth Marketing Agency. We're a collective of London and UK-based growth marketing experts, ready to help your business launch, scale and achieve sustainable growth.

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What is Marketing Swat?

Marketing Swat - Growth Marketing Collective is a collective of London-based growth marketers led by experienced growth marketer, Barri Coen.

We’re the alternative to a growth marketing agency or a growth hacking agency. We’re a hands-on, tactical consultancy and outsourced marketing team - offering strategic and executional resource.

All the benefits of growth marketing agencies or hiring specialist freelancers, but with none of the downsides.

How we work

We'll help you to dedicate resource and budget only where it's best utilised, so no need for expensive marketing agencies or mismatched marketing personnel.

If you pivot, so do we.

We’re not typical consultants though. We’ll provide full strategic and tactical marketing support, including a comprehensive, 100% bespoke, actionable growth marketing strategy.

We don't just focus on the top of the funnel either. We work closely with your tech & dev teams to optimise the full customer journey, whilst managing creative, data-driven marketing campaigns.

The best of both worlds

Should you go with a Growth Marketing Agency, hire in-house or hire freelance marketing specialists?

Why choose! We're the best of all worlds.

We provide all the benefits of a roster of marketing agencies - the economies of scale, the depth of experience and a range of highly experienced channel specialists - but none of the overheads or inflexibility.

We bring all the benefits of an in-house team, but none of the commitment or hiring costs.

The best of all worlds.

What we do

Our approach combines the strategic vision of a consultancy with the hands-on efficiency of a growth marketing agency and the cost-effectiveness of working with freelancers.

With specialists based in the UK, Spain, the United States, Israel, and led by Barri Coen, a seasoned expert in growth marketing, we're uniquely positioned to help your business achieve measurable success without the typical constraints or costs associated with traditional agencies.

Strategy & Planning

Automation & AI

Content Marketing

CRO

Out Of Home

Marketing Auditing

Search Engine Optimisation

Affiliates & Partnerships

Social Media

Data & Analytics

Biddable / PPC

CRM & Lifecycle Marketing

PR & Outreach

Tailored Growth Strategy and Planning

Every successful campaign begins with a comprehensive understanding of your unique business needs and market environment. We collaborate with clients to develop a tailored growth strategy, ensuring a well-defined and data-driven approach aimed at achieving sustainable and measurable business growth. Here’s what we offer:

1

Marketing Strategy & Planning

Crafting bespoke strategies that align with your business goals.

2

Data, Analytics, and Insight

Leveraging data to uncover actionable insights and drive decisions.

3

Conversion Rate Optimisation

Fine-tuning your website and apps to convert visitors into customers efficiently.

4

User Acquisition

Building growth engines to meet your business goals

5

User Journey Management

Ensuring your funnel towards revenue and growth improve month on month

6

Reporting & Transparency

To ensure you always know where you stand, what's being done, what's working and what isn't - informing data-driven decisions

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Recent growth marketing guides

Growth Marketing Tactics and Channels: The Complete Breakdown

Most teams don’t struggle because they’re “bad at marketing.”They struggle because they aren’t using the right tactics, at the right time, in the right order. Growth isn’t achieved by doing everything . It’s achieved by doing the right few things that compound . This guide breaks down every major growth marketing channel and tactic — when to use it, how it works, mistakes to avoid, and how it fits into your wider growth engine. Use it as your channel strategy playbook. What A

Growth Marketing Strategy: How to Plan, Prioritise and Execute

Most businesses don’t have a growth problem — they have a prioritisation problem.Too many channels. Too many ideas. Too many disconnected tactics. Not enough clarity. A proper growth marketing strategy solves this by giving you: A clear direction A focused set of priorities A 90-day plan you can actually execute A way to measure what’s working A repeatable growth engine, not a list of tasks This guide walks through how to build a growth strategy the way we do it at Marketing Swat — st

Growth Marketing

Growth Marketing: The Complete Guide to Building a Scalable, Sustainable Growth Engine

Growth marketing has become one of the most overused terms in the industry, yet one of the least understood. Founders hear it everywhere. Marketers put it in their LinkedIn headlines. Agencies shout about it like it's the silver bullet. But here's the truth: Growth marketing isn't a tactic. It's not a channel. It's not "just acquisition. "It's a way of building your marketing function so it scales sustainably with fewer guesses and more clarity. At Marketing Swat - Growth Marketing Col